Craft vs Ironclad

Craft and Ironclad are aimed at the same buyer, the home-service contractor, and overlap more than most. Both answer every inbound call 24/7. Both book or route the call. Both follow up on estimates that didn’t close. Per Craft’s own materials, its AI handles the large majority of calls including objections, and it adds real-time field coaching during in-home sales, which is a genuinely differentiated angle Ironclad doesn’t do.

Where they split is the back half of the revenue cycle. Craft’s revenue recovery is sales recovery: chasing unsold estimates and nurturing leads. Ironclad does that and also chases overdue invoices (accounts-receivable collections) and re-engages dormant customers, and it attaches a deterministic receipt to every action, which Craft doesn’t document.

The pricing model is different too. Craft is a flat $999/month. Ironclad is a one-time setup plus 10% of what’s recovered.

Not in its documented scope, and this is the cleanest line between the two products. Per Craft’s own content, its revenue recovery is built around unsold estimates and missed sales opportunities, and we found no documented overdue-invoice (accounts-receivable) collection workflow. Craft’s recovery agents are presented as sales follow-up and lead nurturing.

That’s a scope choice, not a knock on Craft. But if a chunk of your leaking money is jobs you’ve already done that haven’t paid, that sits outside what Craft documents. Ironclad’s collections agent chases overdue invoices directly, and you’re billed 10% only on what actually comes back.

Yes, and this is one of Craft’s strengths. Per Craft’s materials, its AI agents automatically follow up on missed opportunities and unsold estimates, identify open deals, and even coach reps to close them. If estimate follow-up is the single thing you’re solving for, Craft does it well and adds the field-coaching layer on top.

Ironclad also follows up on every estimate until it gets an answer. The difference is that for Ironclad it’s one stage of a fuller cycle that continues into collections and dormant re-engagement, and the follow-up is billed on recovered revenue rather than a flat fee.

Partially, based on what’s public. Craft claims two-way sync with ServiceTitan, Jobber, Housecall Pro, Improveit 360, and 20+ other platforms, and states it does AI booking directly in your system. That’s a strong claim, but Craft publishes no technical detail confirming full job and appointment write-back versus reading data out, so we can’t independently verify the depth.

Ironclad reads your system of record across the full set (Housecall Pro, Jobber, ServiceTitan, FieldEdge, Service Fusion, Workiz, Kickserv, Google Calendar, spreadsheets) and books jobs natively into Housecall Pro and Jobber today, with the rest on the roadmap, rather than just forwarding you a lead.

Craft is a flat monthly subscription: $999/month for unlimited calls with 24/7 coverage, per its own pricing page. That’s simple and predictable, and unlimited calls means no overage anxiety, a real plus for high-volume shops.

Ironclad doesn’t charge a monthly subscription at all. One-time setup, then 10% of revenue provably recovered or generated. The setup is a one-time fee disclosed on your demo call, not a recurring bill. If the agents don’t bring money back, you owe nothing, which means the bill scales with results instead of with call volume.

Choose Craft if your priority is front-of-funnel: answering every call, converting estimates, and coaching your reps during in-home sales, and you’d rather pay one flat, predictable monthly number, especially at high call volume.

Choose Ironclad if you want the back half too, with overdue-invoice collections and dormant re-engagement alongside answering and estimate follow-up, native booking into Housecall Pro and Jobber today, a receipt on every action, and a bill tied to recovered revenue instead of a flat fee.